While the method behind Hybrid Publishing isn’t new, the term is gaining traction now and many people don’t know much about it. Recently, I was talking with an aspiring author and when I mentioned that I hybrid publish, she had no idea what that meant. Then, there are others who cringe when they hear the word “hybrid publishing” because of the sour reputation it’s gotten in the publishing world as a vanity press.
The lack of knowledge and the troubled reputation of hybrid publishing has led to a lot of misconceptions about this publishing route. Today, I’d like to debunk some of those misconceptions.
Misconception 1: Hybrid publishing is the same as self-publishing.
Fact: Hybrid publishing is the middle ground between self-publishing and traditional publishing. Hybrid publishing has a selection process, offers editorial guidance, and professional production – much like traditional publishing. While it also offers the authors creative control throughout the entire process.
Reputable hybrid publishers are meant to provide resources and valuable services to encourage and champion authors in the publishing journey. If you’d like to know more about the IBPA’s criteria for hybrid publishers you can read more about it here.
Misconception 2: Hybrid publishing is a scam or vanity press.
Fact: This one hurts. Some vanity presses masquerade as hybrid publishers. This is where people get a bad taste in their mouth. You know that saying “one bad apple spoils the whole bunch”? Well, that is what we’re trying to stop from happening.
A good hybrid publisher can be spotted through vigorous research. Do your do-diligence! A good hybrid publisher will have a rigorous selection process, distribution opportunities, a solid reputation, and a transparent contract. They will tell you everything up front and won’t make any promises they can’t keep.
Misconception 3: Hybrid publishing is too expensive.
Fact: Hybrid publishing is an investment, but the costs vary depending on the publisher and what services you choose to use. The key thing to think about is your return on investment. Hybrid publishing offers higher royalties, the chance to make back your money and then some.
I recommend evaluating different hybrid publishing services and comparing the costs before making a decision.
Misconception 4: Hybrid publishers guarantee success and sales.
Fact: Success is never guaranteed, regardless of the publishing route chosen. Hybrid publishing offers support, but success still depends on writing quality, market demand, marketing efforts, and reader reception.
It’s important to set realistic expectations and develop a comprehensive marketing plan so that your book gets its best chance.
Misconception 5: Hybrid publishing means giving up creative control over the book.
Fact: Authors retain creative control of their books while benefiting from professional guidance. Hybrid publishing is a collaborative effort between the publisher and the author. It is the goal of the hybrid publisher to champion the author into a professionally published book. We value the input and involvement of the author every step of the way.
Hybrid publishing is the middle ground between traditional and self publishing. While it’s gotten a bad name for itself, and quite a few misconceptions, it is a very viable option to consider for your publishing journey. We encourage any author interested in hybrid publishing to do their research, consult other authors that have experience in the field, and to take their time making the decision.
If you’d like to learn more about hybrid publishing and find out if it’s right for you or not, check out some of our other blogs or consider scheduling a consultation to talk with us!